From social media hype to real wellness benefits, how this low- impact workout became a lifestyle choice for a new generation.

Pilates, once a niche exercise for dancers and athletes, has become a global fitness trend among Gen Z. Unlike high-impact routines, it is a low-impact exercise that focuses on improving flexibility, posture, core strength, and reducing stress. It’s a holistic approach to fitness, prioritising long-term wellness over quick fixes. The practice gained massive attention through platforms like Instagram, where its sleek aesthetic, especially reformer Pilates, was endorsed by celebrities like Sara Ali Khan, making it a lifestyle choice for many.

Founded by Joseph Pilates in the 1920s, this method emphasises controlled movements and breathing techniques, setting it apart from traditional exercises. Unlike yoga, which focuses on spiritual connection, and flexibility through static postures, Pilates is more about controlled, precise movements that engage the core, and improve muscle strength, and alignment. It is an effective way to maintain a balanced body and mind, offering benefits that go beyond physical appearance, to enhance overall health.

Ishika Bucha, a 22-year-old marketing graduate from Jain University, Bangalore, shares her journey into Pilates. “The aesthetics definitely appeal to me,” she notes. “Seeing Miami, a Pilates studio, Florida, on Instagram made me want to do it.”

However, she acknowledges the financial aspect, stating, “I feel it’s on the expensive side of fitness—costlier than gym or yoga.” In Delhi, gym memberships typically range from ₹2,500 to ₹4,500 per month, while yoga sessions can cost between ₹2,000 to ₹5,000 per month, depending on the studio. Despite the cost, Ishika believes in Pilates’ efficacy, mentioning that “One session of Pilates is equal to six or seven yoga sessions.”

Ceirra Whig, 20, a fashion communication student from Pearl Academy, Delhi, has a different take. “I feel, it’s a trend for people doing it just for the sake of the Gram, but if someone wants real results, it’s magical,” she shares. However, she personally switched back to weightlifting, as she found it more suited to her body. 

The view of pricing is also being echoed by many as sessions at premium studios like Yasmin Karachi Wala’s Body Image (YKBI) based in Mumbai ranges between ₹10,000-₹12,000 for 10-12 classes. Slay Pilates, Largest Pilates Studio Chain in Delhi, charges ₹1,500-₹2,000 per class, with discounts for members. “The hype around Pilates in Delhi doesn’t match the number of people actually joining in,” Ceirra points out. However, the demand for reformer and mat Pilates continues to grow, with new studios and at-home workouts making it more accessible.

Deesha Batra, a 19-year-old fashion communication student at Pearl Academy, Delhi, was inspired by social media and local centres to embark on her fitness journey. She joined Pilates at Align Body Clinic in East Delhi, paying ₹14,000 for 12 sessions. “I feel great as it reforms my body, aligns my posture, and makes me more energetic,” she says. The sessions have not only helped in improving her body alignment, but also made her feel more relaxed, contributing to her overall well-being.

With its growing popularity and proven benefits, it seems to remain a key player in the fitness world for the long run. So,will this Pilates craze last? If the current hype and its sustainable fitness benefits are anything to go by, it looks like it is here to stay!